8 ChatGPT prompts useful for CRE investors

David Cohn
Dec 7, 2023
CRE Investment

Are you struggling to take full advantage of ChatGPT’s capabilities as a commercial real estate (CRE) investor? The problem might be your prompts—not the tech itself.  ChatGPT can provide valuable insights and assistance in the commercial property sector. The key is to know how to frame your questions effectively. 

 his guide will help you refine your prompts to maximize the utility of ChatGPT for your specific CRE needs. You can tailor these examples to align with your brand voice, regional focus, or any particular challenges facing your clientele.

1. Opinion and analysis prompts


Looking for a data-backed perspective on a particular subject?ChatGPT can sift through its database and offer a nuanced perspective. If you're weighing the options between residential and commercial property investing.

 For example, you might ask, "Compare the advantages and disadvantages of investing    in residential vs. commercial real estate investment.”

Here are more examples:

  • Discuss the possible repercussions of increasing interest rates on property investments.
  • How does a property's location affect its investment potential?
  • List the pros and cons of owning multiple rental units.
  • Evaluate how proposed housing policies might affect the real estate market.


2. Informational prompts 

When you need specific information or factual data, try the types of queries. Examples include:

  • What are the pros and cons of investing in office spaces?
  • How do I calculate the capital gains tax for a CRE sale?
  • Define 'cash flow' in the context of commercial real estate.
  • Benefits of commercial hard money loans for CRE

It's worth noting that ChatGPT can't provide real-time data. If you need the most current market statistics, you'll need to consult other sources.

3. Exploring hypothetical situations


This kind of prompt lets the AI think through potential situations or conditions. For example, if you put up a new business complex, it's worth considering how this could affect the value of other commercial properties close by.

Try asking ChatGPT to provide some insights on likely scenarios. It can look at historical data on commercial property values in the area and give you insights into what might happen.

 Other scenario-based prompts include:

  • How would my investment be affected if a large company exits the city where I have commercial rental properties?
  • What impact would a spike in interest rates have on the profitability of my CRE investments?
  • What if a longstanding tenant suddenly decides to vacate my property?
  • Imagine a situation where new zoning regulations prevent you from developing a property as you had planned. What would be your next steps?
  • What would be the effect on my CRE property cash flow if property taxes were to rise?


4. Role-playing prompts

These prompts ask the AI to assume a particular role or character. Try these: 

  • You're a seasoned investor offering advice to a beginner. What key lessons have you learned?
  • You're a property manager detailing your approach to handling maintenance issues in rental properties.
  • You're a tax consultant providing tips on reducing tax liability from rental income.
  • You're a city planner discussing how a proposed new development could alter local real estate prices.
  • You're a real estate attorney summarizing the crucial components of a property purchase contract.


5. Writing prompts 

If you're looking to create content related to your CRE investments, you can ask ChatGPT to:

  • Draft an enticing investment proposal to attract potential business partners.
  • Craft a detailed case study on a recent CRE investment you've undertaken.
  • Write a report on market trends affecting CRE.


6. Advisory prompts

If you're facing a decision and need some guidance, these prompts can offer advice:

  • What time management strategies can help me be more efficient in my CRE activities?
  • What should be my guiding principles when choosing a CRE investment location?
  • How can I assess the risk level of a specific CRE investment opportunity?
  • What strategies can boost the income from my commercial rental properties?
  • How can I minimize tax liability from my commercial rental income?
  • What should inform my decision between investing in commercial versus residential real estate?
  • What are the key factors to consider in commercial real estate investment?


7. Specialized prompts

These are ideal when you need a deep dive into technical subjects. For example, you can ask ChatGPT to:

  • Clarify how to compute the capitalization rate (cap rate) and its relevance for property investors.
  • Detail the steps involved in obtaining a commercial real estate loan.
  • Describe what the Fair Housing Act means for those investing in real estate.
  • Explore how economic indicators can guide decisions about real estate investment.
  • Discuss the merits and drawbacks of various property investment strategies, such as long-term holding, flipping, or wholesaling.

A word of caution on using ChatGPT prompts in real estate

You can unlock a range of valuable insights and assistance by understanding how to better use ChatGPT in the context of commercial real estate investing. 

 All that said, any CRE expert will advise you to never rely solely on AI for investment advice. AI simply can't replace the nuanced understanding that comes from years of experience, market analysis, and instinct.

 It’s always important to corroborate any AI-generated advice with thorough research and consult with experts to make well-informed investment decisions.

It’s also absolutely crucial for CRE investors to understand that there are some inherent risks and best practices in using AI. Being well-informed can help you mitigate these risks while reaping the benefits of this technology.

  • Beware of data exposure and confidentiality – In CRE, the exchange of sensitive data—such as financial projections or property valuations—is very common. One risk with using ChatGPT is unintentional data exposure. For example, you might ask the AI to analyze and calculate ROI on commercial real estate but accidentally include confidential financial details. Similarly, if you're using ChatGPT to assist in coding tasks, be cautious not to inadvertently include proprietary information or API keys in the prompts you feed into the model.
  • Learn how to spot social engineering and security threats - The advanced language capabilities of ChatGPT make it a potential tool for social engineering attacks. Cybercriminals could use it to generate convincing phishing emails or malicious scripts that can bypass traditional security defenses. Always be cautious about the origins of the information and advice you're receiving.
  • Always guard against misinformation - Although ChatGPT can generate helpful insights, remember that it relies on data only up to 2021 and is not always able to distinguish between accurate and misleading information. Be especially cautious when asking for financial advice or market projections. Always corroborate the AI-generated data with real-time market trends and expert opinions.
  • Human judgment is irreplaceable - While technology can provide incredible insights, it's not a substitute for human expertise, especially in a field as nuanced as commercial real estate.
  • Don't fall into the trap of becoming too reliant on ChatGPT's recommendations without using your industry knowledge and experience.
  • Be aware of privacy issues - Given the large amount of data needed to train     AI models like ChatGPT, be cautious about what you share. Always ensure that you're not unintentionally providing personal or business-sensitive information that could be misused if exposed.
  • Remember that context matters in interpreting data - Even when dealing with seemingly objective data, interpretation can be key. For example, a     property may have a high capitalization rate, which is generally considered favorable. However, is this due to strong performance or because the property is located in a high-risk area? ChatGPT might not be able to discern the nuances that can impact your investment.
  • Don't let AI make your subjective choices - It's one thing to ask ChatGPT for general information, like trends in office space rentals or common features in high-yielding commercial properties. However, when it comes to subjective decisions such as whether to invest in a specific property, relying solely on ChatGPT can be risky. Why? Because commercial real estate investments aren't one-size-fits-all. Decisions should be based on multiple factors such as your investment goals, marketing, and risk tolerance, among other variables. For instance, while ChatGPT may have data on which areas generally have higher rental yields, it cannot factor in specific market conditions, property conditions, or future urban developments that could influence your investment.


The Key Takeaway

AI technologies like ChatGPT are revolutionizing various sectors, including CRE investing. However, while they can save you time and effort, cutting corners by relying solely on AI could prove detrimental.

Use ChatGPT responsibly as one tool in your arsenal, but never neglect the value of your own expertise and individualized approach. Your commercial real estate investment journey should be as individual as you are. While ChatGPT can offer valuable insights to enhance your strategies, it should not be the only resource you rely on.

Your experience, intuition, and understanding of market subtleties will help you navigate the complexities of CRE investing. And if you need advice on alternative CRE funding sources, talk to real experts—not AI. Capital Investors Direct is here to help.  Call us at 800.348.8120 to discuss your CRE project and funding requirements so we can tailor a solution that suits your needs perfectly. 9